Professional:
Mack Reed brings an extraordinary depth of vision and capability to the realm of multimedia content. His skills and experience span every facet of online work, from writing, photography and design to HTML coding, information architecture and editorial direction.

As a staff writer and columnist at the Los Angeles Times, Reed wrote page-one stories that broke new ground and won honors from organizations such as the California Bar Association.

As a content manager for Cox Interactive Media, he helped build, design, launch and manage large, complex urban portal sites for Los Angeles and Orange County; He consulted in other CIM studios on content strategy; and he oversaw partnerships with the Mighty Ducks and Anaheim Angels for their websites.

As the communications manager for the NSF's Digital Government program, he scratch-built the communications strategy and Web site, and has helped pull disparate factions of IT scientists and government folk into a cohesive research community.

Reed founded the Los Angeles-based public-access newsblog LAVoice.org, winner of two successive Best Weblog awards from the Los Angeles Press Club.

He is currently managing the city captains of Metroblogging.com's global network of 54 urban weblogs including blogging.la, Metblogs: London, Metblogs: Tokyo, Metblogs: Karachi and the just-launched Metblogs: Kuala Lumpur.

He is also working as a senior information architect for speakTECH, designing community tool-based sites and web applications for clients as diverse as AAA and Paul Mitchell.

Personal:
Reed was born and raised in Connecticut, the son of a writer and an artist.

Armed with a BA in American Studies from Brown University and advanced studies in photography from the Rhode Island School of Design, Reed jumped into small-town newspapering and worked his way up through some of the nation's best papers, including the Philadelphia Inquirer and Los Angeles Times. He then made the ill-fated decision to buy a modem and join the WELL, which accounts for his present state of affairs.

He was a potter for six years, working in hand-built and wheel-thrown stoneware and porcelain that he mixed in his home studio.

Over the years he has dabbled in (mostly bad) science fiction writing and (reasonably better) photography, and is an avid sailor, preferring the wet pants and raw hands of life on a Hobie Cat to anything requiring deck shoes.

When not building online community and content strategy, Reed spends a ridiculous amount of time mucking about with bicycles.

He lives in Los Angeles with his wife and two young children.