|
OVERVIEW
- Ten years in audience-driven content architecture, design, launch, production and editorial management
- Ten+ years in print journalism and photography
- Deadline experience blended with innovation and long-range plan execution
- Creation and management of consistent editorial voice, information architeture, product design & community
EXPERIENCE
Factoid Labs
|
Consultant - Information Architecture,
Community, Design & Voice |
2002 - |
- Head of Community Development
Managing 54 city blog captains for Metroblogging.com's global network
- Information Architect
Developing information architecture and web apps for clients of speakTECH
-
Lead Information Architect
Designing and developing architecture, IA and UX for a complex Web 2.0 toolset leveraging consumer information search queries and goods-and-service affinities for a major portal and enterprise-level application.
- Lead Information Architect
Designing and overseeing IA/UX development, beta testing and launch of a Web 2.0-driven job-search and community messaging application for a leading health-and-beauty firm.
| LA Voice |
Creator / Publisher / Writer |
2002-2007 |
- Scratch-built & managed a newsblog for all of Los Angeles
- Covered news & opinion on L.A.'s politics, art, environment, media & car culture
- Site updated several times daily
- 1st Place - "Best Group Weblog," 2006 L.A. press Club's 48th So. California Journalism Awards
- 2nd Place - "Best Weblog," 2005 L.A. Press Club's 47th So. California Journalism Awards
- Named one of Los Angeles Magazine's "Sites to Bookmark"
- Averaged 4,000 visits/day, and linked by more than 270 sources (Technorati)
National Science Foundation,
USC Information Sciences Inst. |
Communications Manager,
Senior Computer Consultant |
2002-2005 |
| Cox Interactive Media |
Content Manager,
Senior Producer, News Producer |
1997-2001 |
- Helped conceive, design, build, launch and produce two major regional urban portals
- Drove three complete interface overhauls across more than 6,000 pages
- Produced innovative Web products including 150-page L.A. County Neighborhoods Guide, Disaster Guide, live SoCal traffic maps and message boards on LAPD and LAUSD
- Grew Orange County audience to 81,000 unique visitors & 404,000 pageviews/month in Year 1
- Grew Los Angeles County audience to 200,000 uniques & 2.3 million pageviews/month in Year 1
- Oversaw content partnerships with KFWB.com for news at LAinsider.com, and with Anaheim Sports, Inc. for production of AngelsBaseball.com and MightyDucks.com
- Advised CIM's Bay Area portal staff on content, site layout and editorial strategy
- Guided content conception, page design and launch of CIM's Las Vegas portal
- Helped launch the Ventura County edition
- Covered city government, defense contractors and breaking news including: Northridge Earthquake, Rodney King verdict, California AIDS Ride and the Burning Man Festival
- Wrote a weekly column on SoCal freeway life
- Won the California Bar Assn. Award for an exposé on the shortage of Death Row lawyers
- Won Ventura County Press Club awards for coverage of gang culture and disastrous 9-day wildfires
- Covered criminal courts, city government and general assignment in northern Delaware
- Won the National Mental Health Assn.'s Silver Medal for exposing overcrowding and mistreatment at a major psych hospital
-
Philadelphia Daily News, Hartford Courant, St. Petersburg Times, Norwich (CT) Bulletin
Reporter • Photographer - 1981-1986
- Associated Press, Atlantic City Magazine, New Haven Advocate, Philadelphia City Paper, Newsweek
Freelance Reporter • Photographer - 1983-1986
SKILLS
Management
- Managing daily content production and special projects by teams of content editors
- Identifying, recruiting and developing staff and freelancer talent
- Negotiating content partnerships, salaries and provider fees
- Overseeing partnerships and internal interdepartmental agendas
- Adhering to and advancing strategic goals
- Handling, delegating and replying to public comment & criticism
- Setting, upholding and enhancing standards for voice, style and QA
Editorial
- Directing editorial voice, including writing style, HTML, layout and photography
- Analyzing market trends and adjusting editorial product to meet audience demands
- Executing raw ideas and predesigned plans, from initial concept through live publishing
Technical
- Raw HTML coding, Photoshop, InDesign, Fireworks, Premiere, Quicktime, RealPlayer; Microsoft Word, Powerpoint, Excel;
Windows '95 to XP, Mac OS7 to OSX
- Photography - Digital, 35mm, 6x7cm, Polaroid, stereoscopic, journalism, portraiture, architectural, panoramic, nighttime, color and B&W printing
- Hourly deadline writing and editing
- Velocipede restoration and endurance testing
COMMUNITIES
|
