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OVERVIEW
- Strategist on enterprise social, mobile, content, branding and business process
- Information architect / UX designer for web, smartphone, desktop and multi-touch
- 14 years in multidisciplinary interaction development & strategy
- 10+ years in online and print journalism
EXPERIENCE
| Factoid Labs |
Consultant - UX, community, content, strategy |
2002-present |
- Developing user experience design and strategy for enterprise & startups
- Creating information architecture, social planning and UX design for Fortune 500 companies
- Managed 52 city blog captains for the worldwide Metblogs network (2006-2008)
- Created and managed LAVoice.org,
a public weblog for all of Los Angeles (2003-2007)
| speakTECH / Perficient, Inc. |
Innovations Director, Agency |
2007-2011 |
- Developed information architecture and UX for web, social, desktop, mobile & multi-touch
- Led strategy on social, content and branding projects for the firm's Interactive Agency
- Instituted social-monitoring practice for pre-sales & project-development
- Delivered white paper on enterprise social-technology strategy
- Conducted business analysis and developed proposals leading to $15m+ in project sales
- Client sample: 20th Century Fox, AAA, Boeing, Elan, Dell, NewsCorp, Ticketmaster, USAA
National Science Foundation,
USC Information Sciences Institute |
Communications Manager, Senior Consultant |
2002-2005 |
- Developed complete internal/external communications program for NSF's public-policy/IT research program - Digital Government
- Developed strategy and UX for web, social and multimedia communications
- Designed, built, and launched a social/collaborative toolset for a community of more than 200 of the nation's top computer scientists and government data experts
- Designed and edited a print/CD-ROM proceedings publication for the annual conference
| Cox Interactive Media |
Content Manager, Senior Producer, News Producer |
1997-2001 |
- Helped conceive, design, build, launch and manage staff for two major regional urban portals
- Developed content and strategy for innovative Web products including 150-page L.A. County Neighborhoods Guide, Disaster Guide, live SoCal traffic maps and public-affairs forums
- Managed entertainment coverage & content, from Psychic Kitty to the weekly LAInsider 15
- Grew Orange County audience to 81,000 unique visitors & 404,000 pageviews/month
- Grew Los Angeles County audience to 200,000 uniques & 2.3 million pageviews/month
- Managed content partnerships with KFWB.com, AngelsBaseball.com and MightyDucks.com
- Advised CIM's Bay Area portal staff on content, site layout and editorial strategy
- Guided content conception, page design and launch of CIM's Las Vegas portal
| Los Angeles Times |
Staff Writer, Columnist |
1990-1997 |
- Helped launch the Ventura County edition
- Covered city government, defense contractors and breaking news including: Northridge Earthquake, Rodney King verdict, California AIDS Ride and the Burning Man Festival
- Wrote a weekly column on SoCal freeway life
- Won the California Bar Assn. Award for an exposé on the shortage of Death Row lawyers
- Won Ventura County Press Club awards for coverage of gang culture and disastrous 9-day wildfires
| Philadelphia Inquirer |
Reporter |
1987-1990 |
- Covered criminal courts, city government and general assignment in northern Delaware
- Won the National Mental Health Assn.'s Silver Medal for exposing overcrowding and mistreatment at a State of Pennsulvania psychiatric hospital
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Reporter • Photographer
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1981-1986 |
- Philadelphia Daily News, Hartford Courant, St. Petersburg Times, Norwich (CT) Bulletin
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Freelance Reporter • Photographer
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1981-1986 |
- Associated Press, Atlantic City Magazine, New Haven Advocate, Philadelphia City Paper, Newsweek
SKILLS
Strategy
- Developing strategy for brand, content and user-experience
- Building social strategy on social analysis, community design & monitored execution
Management
- Leading teams in product and content development
- Training teams on social interaction and brand experience
- Identifying, recruiting & signing talent
- Negotiating content partnerships, salaries and provider fees
- Overseeing partnerships and internal intradepartmental agendas
- Adhering to and advancing strategic goals
- Developing sentiment-management strategy for public comment & criticism
- Setting, upholding and enhancing standards for voice, style and QA
Content
- Directing brand voice, including messaging, writing style, interaction and visual design
- Analyzing market trends and adjusting content to meet audience demands
- Executing raw ideas and pre-designed plans, from initial concept through live publishing
Technical
- UX/information architecture for platforms including SharePoint 2010 in Visio, OmniGraffle
- Social-monitoring strategy with Alterian SM2 and web tools (Google, Technorati, etc.)
- Web development in raw HTML, CSS, Unix; familiar with MySQL, Java, PHP architecture
- Creative development with Adobe Creative Suite, Microsoft Office Suite
- Experienced with setup of open-source CMSes (Joomla, Wordpress, MT, etc.) and wikis
- Velocipede restoration and endurance testing
PUBLICATIONS
- TOO DAMN FAST - How to match the blistering evolution of social media with effective internal & external social technology strategies Ð (white paper), 2009, speakTECH.com (DOWNLOAD - 5MB)
- Digital Government Community-Building and Outreach (with Yigal Arens) Ð 2005, Proceedings of the National Conference on Digital Government Research (Access 2004, Access 2005)
COMMUNITIES
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