"Mack is a passionate, disciplined and experienced content guy who will be an asset to any company he works for. He's a team player who is as adept at big picture strategic thinking as he is at ground-level tactical operations. He also has a variety of enough hands-on skills and experience that he can apply in a variety of situations: writing, editing, online content production, personnel management, resource management, and so on." -- Ed Murray, Cox Interactive Media
"Mack is a meticulously organized IA who values the integrity of his work. He is an excellent communicator- we worked across the world from each other and still had no problems at all getting our goals across to each other and completing projects successfuly. I would recommend Mack to anyone seeking a sincere, dedicated UX professional." -- Nicole Furi, Information Architect, speakTECH
"Mack knows his game inside and out. Every conversation I have with him gives me more to think about and his input is always valuable. Mack has definitely helped me in countless aspects of web publishing." -- Sean Bonner, Founder/CEO, Metblogs
"Mack Reed has been a consistent source of ideas, expertise and wisdom ever since I've known him. I admire his creativity, respect the depth and breadth of his knowledge and have total trust in his honesty and integrity. This last is not just a bullet-point; he's the real deal. We've worked together formally and informally on a number of projects and his commitment to quality is manifest in all he does. Highly recommended." -- Dennis Wilen, founder, Web405.org
Mack Reed is a veteran technology and product strategist with a deep, multidisciplinary track record.
His path to the creation, co-founding and launch of Snapcious began with a career in journalism and content strategy:
As a staff writer and columnist at the Los Angeles Times, Reed wrote page-one stories that broke new ground and won honors from organizations such as the California Bar Association.
As a content manager for Cox Interactive Media, he helped build, design, launch and manage large, complex urban portal sites for Los Angeles and Orange County; He consulted in other CIM studios on content strategy; and he oversaw partnerships with the Mighty Ducks and Anaheim Angels for their websites.
As communications manager for the National Science Foundation's Digital Government program, he scratch-built the communications strategy and Web site, and helped pull disparate factions of IT scientists and government folk into a cohesive research community.
Reed founded the Los Angeles-based public-access newsblog LAVoice.org, winner of two successive Best Weblog awards from the Los Angeles Press Club.
He also managed city captains of the global Metblogs.com network, including blogging.la, Metblogs: London, Metblogs: Tokyo and Metblogs: Karachi.
As information architect and innovations director for speakTECH's interactive agency, he developed user experience and social strategy for clients including AAA, Boeing, Dell, Grubb-Ellis, Fox Sports Networks, Intel, Koch Industries, MySpace, UCSB and USAA. (Portfolio)
And he co-founded and continues to advise Pocho.com, the Latino humor site headed by award-winning satirical cartoonist Lalo Alcaraz.
When not developing business for Snapcious or wearing his business hat, Reed spends a ridiculous amount of time participating in the Burning Man community and mucking about with bicycles.
He lives in Los Angeles with his wife and two children.
He also built XyloVan.