"Mack is a passionate, disciplined and experienced content guy who will be an asset to any company he works for. He's a team player who is as adept at big picture strategic thinking as he is at ground-level tactical operations. He also has a variety of enough hands-on skills and experience that he can apply in a variety of situations: writing, editing, online content production, personnel management, resource management, and so on." -- Ed Murray, Cox Interactive Media
"Mack is a meticulously organized IA who values the integrity of his work. He is an excellent communicator- we worked across the world from each other and still had no problems at all getting our goals across to each other and completing projects successfuly. I would recommend Mack to anyone seeking a sincere, dedicated UX professional." -- Nicole Furi, Information Architect, speakTECH
"Mack knows his game inside and out. Every conversation I have with him gives me more to think about and his input is always valuable. Mack has definitely helped me in countless aspects of web publishing." -- Sean Bonner, Founder/CEO, Metblogs
"Mack Reed has been a consistent source of ideas, expertise and wisdom ever since I've known him. I admire his creativity, respect the depth and breadth of his knowledge and have total trust in his honesty and integrity. This last is not just a bullet-point; he's the real deal. We've worked together formally and informally on a number of projects and his commitment to quality is manifest in all he does. Highly recommended." -- Dennis Wilen, founder, Web405.org
Mack Reed is an information architect and technology strategist with a deep, multidisciplinary track record.
As a staff writer and columnist at the Los Angeles Times, Reed wrote page-one stories that broke new ground and won honors from organizations such as the California Bar Association.
As a content manager for Cox Interactive Media, he helped build, design, launch and manage large, complex urban portal sites for Los Angeles and Orange County; He consulted in other CIM studios on content strategy; and he oversaw partnerships with the Mighty Ducks and Anaheim Angels for their websites.
As communications manager for the National Science Foundation's Digital Government program, he scratch-built the communications strategy and Web site, and has helped pull disparate factions of IT scientists and government folk into a cohesive research community.
Reed founded the Los Angeles-based public-access newsblog LAVoice.org, winner of two successive Best Weblog awards from the Los Angeles Press Club.
He also managed city captains of the global Metblogs.com network, including blogging.la, Metblogs: London, Metblogs: Tokyo and Metblogs: Karachi.
He recently finished four years as information architect and innovations director for speakTECH's interactive agency, where he developed user experience and social strategy for clients including AAA, Boeing, Dell, Grubb-Ellis, Fox Sports Networks, Intel, Koch Industries, MySpace, UCSB and USAA. (Portfolio)
When not building online community and content strategy, Reed spends a ridiculous amount of time participating in the Burning Man community and mucking about with bicycles.
He lives in Los Angeles with his wife and two young children.
He built XyloVan by hand.